Our Why


Catalyzing real, positive sustainable change is our core purpose at Good Company.

Iliana Duarte at Children’s National Medical Center, Race for the Cure

Iliana Duarte at Children’s National Medical Center, Race for the Cure

Since 2006, we've been rolling up our sleeves and working out in the field with our clients to empower purpose and social entrepreneurship. We come from corporate industry and global nonprofits bringing our expertise to our clients to help them solve global problems.

Today, we blend mission and corporate cultures, start-ups, and social entrepreneurs toward creating shared-value partnerships that deliver results across industry sectors. We know how important organizational and brand purpose is to society, employees, shareholders, investors and consumers. We put skin in the game because we believe in the power of people.

If you lead a corporate social responsibility team, social enterprise, an entrepreneurial nonprofit or social venture start-up, we want to help you drive business with purpose.

Let's grab coffee and dream up some ideas.

​About Good Company

The ”citizen consumers” of today expect businesses to solve social problems. Good Company helps companies define their core values, integrate them across the enterprise and amplify their purpose.

Good Company is a social impact consultancy focused on empowering leadership with purpose, and launching innovative, collaborative business strategies with purpose.

With over 10 years of transformative client work, Good Company has become a global agent for good, delivering socially responsible strategies for corporations, educators and nonprofits. We turn businesses-with-purpose goals into action plans around the globe.

And we do it because there is nothing more rewarding than empowering business to be profitable while make a positive difference in the world.

 
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The future of business

"When businesses run from a place of purpose, the world begins to change. Companies profit more and their employees are happier. Their nonprofit partners are able to reach more people, and they all start thinking outside the box - “what more can we do to improve lives? what can we invent or change to protect the planet?”

Purpose in the workplace is a reflection of a companies “why”, its core values and reason for being. It’s both the birthplace of the best in innovation and the fire that sparks passion in entrepreneurs. Purpose is the central driver toward real impact and positive change.”

--– Laura Ferry, President & Sr. Strategist, Good Company

 
 
 
Laura Ferry, Founder, Good Company

Laura Ferry, Founder, Good Company

About Our Founder

Laura Ferry is the founder of Good Company, a brand citizenship consultancy, widely recognized for establishing socially responsible, sustainable business strategies and joint ventures for national brands, media and nonprofits.

With more than 15 years of corporate social responsibility strategy and alliance experience, Laura is known for her achievements in the environmental education, financial literacy, children's media, education, health and wellness where she has consistently built brand equity and recognition in both the corporate and non-profit sectors.

Laura's experience in media and education has established key industry relationships in the children’s market with top toy brands and digital media companies. The company has developed a reputation for strategic vision for work with hit television shows and networks such as Monster Garage, Trading Spaces, Miami Ink, Animal Planet and Discovery Kids. Clients include Partnership for a Healthier America, Hewlett Packard, Discovery Communications, PBS KIDS, PetSmart Charities and National Public Radio, among others. Good Company is a founding member of the Purpose Collaborative, a growing collective of the foremost cause-focused agencies and consultants.

Laura holds an M.A. from Georgetown University along with two B.A.’s from Trinity University in Washington D.C. She recently returned to Georgetown as an adjunct professor in the SCS Design Management and Communications program Masters of Arts Program. She is certified in Corporate Social Responsibility by Rutgers Institute of Ethical Leadership, and is a certified teacher in Mindful Schools and a Senior Advisor to the Institute for Sustainable Development where she consults on education, science and culture, innovation and disaster recovery. She resides in Annapolis, Maryland with her family, and enjoys sailing, running and kids' sports. 

 
 

Team, Advisors & Partners

 
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Caitlin Whittle

Vice President, Partnership Strategy & Development

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Vince harriman

Sustainability Advisor & VP of Operations

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LEAH LAVin

Creative

Fraser

nicole fraser

Grants & Proposals